The news that industry major PartyGaming has suffered a 68% drop in profits over 2007 hides the fact that this company is one of the success stories of the year due to the way it has fought back from the destructive effects of UIGEA.

PartyGaming’s PartyBingo online bingo game product is a small part of its overall operations, but the general strategy of taking its operations into new markets in Europe and Asia has been an inspiration for many in the online gaming industry.  The fightback has been nothing short of remarkable and many online bingo operators and online bingo halls have taken heart from the success of this strategy.

The departure of PartyGaming CEO Mitch Gerber next year may have a small impact on the company, but I expect PartyGaming to continue its recovery, especially once it concludes talks with pesky US authorities on its pre-UIGEA activities.

So what can the average bingo online operator learn from the PartyGaming marketing approach?  Simply this:  Don’t put all your eggs in one basket and keep an eye on what’s happening on a global level in the online gaming industry.  Bingo Street can help you do this by visiting our news section at least twice a week.

Written by John Witherspoon – Come and play online bingo at its best! The best bingo games online are one click away.

This entry was posted on Thursday, March 6th, 2008 at 6:55 am and is filed under Online Bingo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.