Given that the Swedish online bingo market has been in the spotlight this week due to the growth in mergers and profits associated with Scandinavian bingo online, it’s interesting to note that Swedish and Malta-based online sportsbetting company Unibet has bucked the trend and released disappointing fourth quarter and full year results for 2007.

The company is showing a decline in profits.  Why?

Could it be that they are the one major Swedish gambling outfit that seems to have missed the boat on the growing online bingo games market?

Without going into the financial details surrounding the Unibet results, it’s only fair to point out that the unsatisfactory earnings may have been significantly impacted by charges related to the Unibet’s withdrawal from Pro Tour cycle racing events,  thanks to French protectionist laws.

Unibet has invested in online bingo in the form of its acquisition of Maria Holdings and this has contributed to a 15% increase in the company’s active gambler base.  But it seems Unibet may have to focus a bit more on its efforts to get more people to play online bingo if it’s going to compete in an ever more competitive market.

Written by John Witherspoon – Come and play online bingo at its best! The best bingo games online are one click away.

This entry was posted on Thursday, February 21st, 2008 at 6:58 am and is filed under Online Bingo. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.