Rank signs up dotMailer for email campaign - Online Bingo News

Online gaming company Rank has made dotMailer its email marketing partner for its new digital promotion of its Mecca Bingo, Grosvenor Casinos and G Casino brands.

The new campaign will be heavily geared to taking advantage of dotMailer’s email assets and strategies in reaching potential online bingo players and the selling of its bingo online products.

Business Development Director at dotMailer, Tink Taylor said: “We will be helping Rank to continuously improve its customer insight and drive increasingly targeted campaigns by segmenting customer data. Email can be an incredibly refined marketing tool if response data is used to inform new campaigns and improve results.”

Written by John Witherspoon - Play bingo online at http://bingostreet.com/ and read our online bingo blog.

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