Ladbrokes to launch new bingo ads

March 10, 2008

UK bookmaker Ladbrokes will be launching a new TV ad campaign following the success of their online bingo games product Ladbrokes Bingo.

Already a featured online bingo hall on Bingo Street, the new bingo online ad comes with the catch-phrase “Escape to Labrokes Bingo” and shows a woman enjoying online bingo after her boyfriend has just suggested she share his enjoyment of the aroma of motor oil.

Ladbrokes CEO Chris Bell comments: "The removal of restrictions on TV advertising enables us to compete more effectively with other leisure industries and we were keen to be the first to take advantage of it.

"Tomorrow we run another campaign for Ladbrokesbingo.com and in April launch our first campaign for ladbrokescasino.com."

Written by John Witherspoon – Need the best online bingo games? BingoStreet.com collected the best online bingo promotions and free bingo games online.

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