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July 17, 2008
888.com, which numbers amongst its online gaming offerings the very popular 888ladies.com online bingo hall, has signed a deal with Ash Gaming to provide its customers with virtual horse and dog racing and fixed-odds games. The new deal comes as a part of 888’s strategy to foster partnerships with suppliers that can target a specific online gaming audience, in this case the horse and dog racing market. In its other operations, 888.com is a major operator of online bingo games. 888.com’s senior vice-president, head of offering Gabi Campos said of the deal: "Our analysis shows that sports fans that frequent 888's branded websites or those of our strategic partners like to combine their real-world sports gaming experience with a virtual sports gaming extension. The partnership with Ash Gaming provides a solid response to this demand and complements our current extensive gaming offering." The new Ash Gaming games are to be integrated into 888.com’s gaming arena and shared wallet. Written by John Witherspoon – Need the best online bingo games? BingoStreet.com collected the best online bingo promotions and free bingo games online.
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