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August 21, 2008
The agreement between Parlay Entertainment and Smart TV Broadcasting means that Smart TV will be using Parlay’s latest bingo software to power their latest online bingo and TV Bingo ventures. Parlay Entertainment is the world's leading supplier of internet and TV bingo software, while Smart TV is the British company behind Smart Live Casino, a new and fast growing live interactive casino, which broadcasts on Sky Channel 869 and Freeview Channel 22. Dominic Bourke, Casino Product Manager at Smart TV, said, "Building on the remarkable success of our Smart Live Casino, our strategy is to expand the entertainment options for our players. Bingo is key to that strategy." Parlay said that they were thrilled with the decision of Smart TV in choosing Parlay as their bingo technology platform. Steve Cook, European Managing Director of Parlay Entertainment, Steve Cook, said, "Pioneering organisations like Smart TV are leading the way in the convergence of online and broadcast media. We are excited to be involved with them as bingo continues to evolve into a multi-channel mass-market entertainment opportunity." Parlay, who recently exhibited at the Bingo Summit in London, said their latest generation of bingo software, Parlay5, had generated a lot of interest at the summit. Parlay will also be attending the upcoming Barcelona EiG conference this September. Written by Charlene Grey – Bingo Street is the UK’s number one choice for online bingo games and the best bingo promotions in the bingo business!
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