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November 12, 2008
William Hill plc, perhaps more known for its sportsbetting business than its online bingo offshoot, has announced a 6 week sponsorship deal with Spin Star, a new television gameshow on ITV.
This is the first forage into television program advertising for William Hill Bingo, but it is a road that many bingo online sites have been treading already, including Wink Bingo, current sponsor of All Star Family Fortunes.
Spin Star is an exciting new quiz show with a huge 5 reel slot machine centrestage, tagged the Moneyspinner, and the big money thrills of the show are ideal for a sponsor such as William Hill Bingo.
William Hill Bingo will be featuring in short clips during the show's ad breaks (commonly known as bumpers), plus at the start and end.
"We're very pleased to have the opportunity to sponsor Spin star. It's an incredibly lively and entertaining show with plenty of surprises and excitement. We are aiming to solidify our bingo image and increase national recognition, and sponsoring Spin Star is a perfect opportunity for us," said a William Hill Bingo spokesman.
Written by Charlene Grey for BingoStreet.com – the top resource in the UK for playing bingo games online and featuring the best bingo promotions.
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